we develop the hotel concept of the future

With our product portfolio, we can offer an attractive overall solution for hotels and hotel owners around the Nordic region.

Business areas


By being able to offer the entire spectrum from ownership, franchise and operation, we are unique in the market.



With a strong hotel brand, we can offer an attractive concept.

  • The First Hotel® brand
  • IT system
  • Sales channels
Operations Img


With our extensive knowledge, we can run hotels with high efficiency

  • Management
  • Staff
  • IT systems & Planning
Property Img


With active property ownership, we can create a big impact.

  • Active ownership
  • Operation
  • Property development

Financial information

Press releases



First Hotels AB (publ) AB Refinancing Agreement Announcement

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Bulletin from the 2024 Annual General Meeting of First Hotels AB (publ)

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Latest report

Key figures

Thomas Nas

First Hotels continues the positive development

The financial results for the first half of 2023 confirm our stable success. Net sales reached SEK 17,048 thousand, which is an increase from SEK 11,250 thousand during the same period last year. Despite geopolitical challenges and the impact on foreign tourism, especially from the US and Europe, our determined effort has led to positive effects.

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Financial calendar

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About First Hotels

We have 56 unique hotels with central locations in selected cities in Sweden, Norway and Denmark. Our goal is to offer quality experiences and individual hotels. All our hotels are therefore unique in style, atmosphere and interior design.

Our Offer
Restaurant First Hotel Planetstaden Lund@2X