Our history

Founded in 1993 in Norway, First Hotels is one of Scandinavia’s most recognised hotel brands. Over the past 30 years, we have consistently delivered outstanding hotel experiences to our guests in Norway, Sweden and Denmark. Leveraging our expertise in digital hotel solutions, we currently support over 55 chain hotels, helping to boost the professionalism and profitability of the industry.

New leadership with future ambitions

ALM Investments took a stake in First Hotels in 2021, resulting in new owners and leadership, with a vision to create a new and ambitious hotel company that challenges the status quo. First Hotels AB further consolidated its position with a listing on Nasdaq First North in May 2022. This provides strategic opportunities to raise venture capital through public offerings and increases the scope for us to grow through non-cash issues. We look forward to expanding and tapping into more segments of the hotel and real estate industry, including real estate investment, hotel management services, information technology and digitalisation.

Our business strategy

Our business strategy is to continue to grow and expand our range of services. In addition to our current focus on electronic services, distribution and marketing, we aim to strengthen our system services and marketing activities. The message will always be: “FIRST HOTELS – Your Local Hotel”. We are a hotel chain that creates unique experiences for our guests through local knowledge and a service mindset. Welcome to First Hotels, where we look forward to making your stay memorable and personal.