Through robust property investments, we create new business opportunities for First Hotels and a solid foundation for profitable growth.

Investing in attractive, low-risk hotel properties has several advantages. Our property holdings make our business more robust, with sound fixed assets, which distinguishes us from most franchises. Owning and developing hotel properties is also a great asset for our other business areas, creating significant synergies in the form of economies of scale and cost savings. First Property makes our business offering to hotel owners complete, as well as giving investors the reassurance they want when deciding to invest in First Hotels. 

First Property strengthens your investment case First Property creates an attractive level of diversification for investors and sets First Hotels apart from our competitors. At the same time, First Property also creates economies of scale and business opportunities for the other business areas within First Hotels.

Planetstaden Property