With three decades of experience under our belt, we know what it takes to run profitable hotels. Within the First Operations business area, we have developed a unique offer rooted in high efficiency. Our management of First Hotel Planetstaden showcases the opportunities created when you choose us as your partner.

First Hotels is among the leading hotel franchise providers in the Nordics, with strong technological capabilities and identified ways to substantially increase its portfolio of franchise members.

First Franchise

With a strong hotel brand and an attractive concept, we offer hotel owners a unique platform to grow their business. We are currently one of the leading players in the Nordic region and the number of affiliated hotels is growing steadily. Our franchise concept is designed to create great value and flexibility for the hotel owner, allowing us to capitalise on economies of scale while enabling a unique customer experience based on good local knowledge and first-class service.

Franchise Img

First Hotels Franchise: branded hotels

The First Hotels brand represents quality, value for money and first-class service, making us a strong asset for those who choose to use our brand. Franchise agreements give our branded hotels access to efficient infrastructure and services in branding, sales, distribution and marketing.

The business in brief:


First Partner Collection: independent hotels

As a hotel owner, you can choose to use our services without taking on the First Hotels brand. The business model is simple. We connect to existing systems, and the partner hotels pay only for revenue that we bring to the table. Hotels can remain independent, but still get access to online reservations, marketing, First Members, and corporate agreements. First Hotels’ contract with delivers greater competitiveness and lower costs. In addition, we offer a unique cloud-based solution that cuts operational costs compared with traditional franchise operations.

The business in brief: